蔡明春 教授

Professor Ming-Chun Tsai

蔡明春 教授

mctsai@ctbc.edu.tw

 學歷背景 / EDUCATIONAL BACKGROUND

國立交通大學 應用數學系 博士

專長 / SPECIALITY

AI與資料科學(大數據分析與機器學習)、研究方法、服務品質管理、服務行銷

經歷 / WORKING EXPERIENCES

  • 中信金融管理學院企管系主任
  • 中華大學企業管理學系系主任
  • 中華大學經營管理研究所所長
  • 中華大學企業管理學系教授
  • 中華大學傑出教學教師
  • 財團法人證券櫃檯買賣中心監察人
  • 財團法人商業發展研究院個案種子教師
  • 國璽幹細胞、超微體生醫顧問
  • 愛恆啟能中心、慢飛兒庇護工場顧問
  • 財團法人資訊工業策進會計畫案顧問
  • 工業技術研究院產經中心顧問
  • 行政院公共工程採購評選委員

期刊論文 / JOURNAL PAPERS

  1. Tsai, Ming-Chun, Lin, Shu-Ping and Cheng, Ching-Chan, A comprehensive quality improvement model: integrating internal and external information, TQM & Business excellence (SSCI)On line.
  2. Teng, Chien-Chung, Tsai, Ming-Chun*, Pei, Wen. The Critical Factor of Mobile Service in Fitness clubs, International Journal of Mobile Communications (SSCI). 19, No.6, 2021,772-793.
  3. Cheng, Ching-Chan, Wu, Hung-Che, Tsai, Ming-Chun*, Chang, Yu-Yuan; Chen, Cheng-Ta. Identifying the strategic implications of service attributes of wedding banquet halls for market competition and risk management. International Journal of Hospitality Management (SSCI, Impact factor= 6.701), 92, 2021, 1-12. (SSCI)
  4. Cheng, Ching-Chan; Wu, Hung-Che; Tsai, Ming-Chun*; Chang, Yu-Yuan; Chen, Cheng-Ta, Determinants of customers’ choice of dining-related services: the case of Taipei City, British Food Journal, Vol. 122 No. 5, 2020, 1549-1571. (SCI)
  5. Cheng, Ching-Chan, Chang, Ya-Yuan, Tsai, Ming-Chun*, Chen Cheng-Ta, Tseng Yu-Chun, An evaluation instrument and strategy implications of service attributes in LOHAS restaurants, International Journal of Contemporary Hospitality Management, Vol. 31, No. 1, 2019, 194-216. (SSCI)
  6. Tsai, Ming-Chun, Lin, Shou-Yen, Lin, Shu-Ping, A Comparison of Mobile Banking Service Quality between APP and Web Browser, International Journal of Mobile Communications, 16, No. 4, 2018, 377-397. (SSCI).
  7. Tsai, Ming-Chun, Chien, Yu-Ya, Cheng, Ching-Chan, Upgrading service quality of mobile banking, International Journal of Mobile Communications, 16, No. 1, 2018, 82-115. (SSCI).
  8. Tsai, Ming-Chun, Cheng, Ching-Chan, Lin, Shu-Ping, Lin, Jia Chi, Drivers of the Job Performance Model: Full-Time Employee VS. Part-Time Employee, International Journal of Performance Measurement, Vol.7, No.1, 2017, 53-90.
  9. Cheng, Ching-Chan, Tsai, Ming-Chun*, and Lin, Chien-Lin. “Quality education service: put your feet in their shoes.” Current Issues in Tourism. Vol. 19, No. 11, 2016, 1120-1135. (SSCI)
  10. Cheng, Ching-Chan, Tsai, Ming-Chun*, Lin, Shu-PingDeveloping the Strategy for Improving Service Quality of Casual-Dining Restaurants: New Insights from Integrating IPGA and QFD Analysis, TQM & Business excellence. Vol. 26, No.3, 2015, 415-429. (SSCI)
  11. Tsai, Ming-Chun, Lin, Chien-Lin, Bridge the Gaps: From Deficiency to Superior Service, Asia Pacific Journal of Tourism Research. 19, No. 4, 2014, 389-415. (SSCI)
  12. Lin, Chien-Lin, Tsai, Ming-Chun*, How Well Do You Know Your Customers? A Three Dimension Gaps Analysis, International Journal of Performance Measurement, Vol. 3, No.1, 2013, 65-90.
  13. Tsai, Ming-Chun, Cheng, Ching-Chan, Consumers’ Intention to Use Mobile-Menu and Destination Clusters, International Journal of Mobile Vol.11, No.1, 2013, 36-55. (SSCI)
  14. Tsai, Ming-Chun, Chen, Lu-Fang, Chan, Ya-Hui, Lin, Shu-Ping, Looking for potential service quality gaps to improve customer satisfaction by using new GA approach, TQM & Business excellence, Vol. 22, No. 9, 2011, 941-956. (SSCI)
  15. Tsai, Ming-Chun, Lin, Shu-Ping, Chan, Ya-Hui, Service failures identification: The involvement of the interrelation effect in service practices, African Journal of Business Management, Vol. 5, No. 6, 2011, 2301-2311.
  16. Tsai, Ming-Chun, Lin, Shu-Ping, Cheng, Ching-Chan, Lin, Yen-Ping, The consumer loan default predicting model – An application of DEA-DA and Neural network, Expert Systems With Applications, 36, 2009, 11682-11690. (SCI, EI)
  17. Lin, Shu-Ping, Chan, Ya-Hui, Tsai, Ming-Chun, A Transformation Function Corresponding to IPA and Gap Analysis, TQM & Business excellence, Vol. 20, No. 8,. 2009, 829-846. (SSCI)
  18. Huang, Shiao-Yan, Lin, Ching-Wen, Wong, Seng-Lee, Tsai, Ming-Chun, The impact of ERP implementation on business performance – an integrated investigation model, International Journal of Manufacturing Technology and Management, Vol. 12 , No. 4, 2007, 342-359. (EI)
  19. Tsai, Ming-Chun, Lin, S.-P., Liu ,Y., Chang, Ming, Chen, C. H., The Relative Efficiency of Decision Making Units: A Case Study of TFT-LCD Industry in Taiwan, International Journal of Business and Systems Research (IJBSR), Vol. 1, No. 2, 2007,182-199.
  20. Tsai, Ming-Chun, Shih, Kuang-Hsun, Jason C.H. Chen, A comparison of the service quality of fast food chain franchises, International Journal of Services and Standards, Vol 3, No.2, 2007, 222-238.
  21. 鄭青展、蔡明春、張雅媛、粘哲豪,辨識樂活餐廳服務品質改善因素與發展改善策略,績效與策略期刊,18(1),2021,P39-60。
  22. 鄧建中、蔡明春、鄭青展,健身俱樂部服務品質提升策略之研究,績效與策略期刊,17(2),2020,P1-22。
  23. 鄭青展、蔡明春,大學餐廳難生存?從顧客角度探討學校餐廳經營的關鍵因素,績效與策略期刊,16(2),2019,P1-26。
  24. 簡育雅、蔡明春,行動銀行服務品質之競爭分析,台灣銀行季刊,69(3),2018,P87-108。
  25. 林淑萍、蔡明春、詹德恩,疑似洗錢或資恐交易態樣系統監控,證券公會季刊,107年第四季,P6-12。
  26. 鄭青展、蔡明春、張雅媛,台灣互動電視前在消費行為意向模式,台北海洋技術學院學報,3(2),2010,24-53。
  27. 蔡明春、林淑萍、蔡榮森,電信產業企業客戶通信服務品質缺口之研究—以高科技產業為例,績效與策略期刊,7(2),2010,49-62。
  28. 蔡明春、鄭青展、馮淑鈴、陳坤志,中小企業貸款違約預警模式—以某商業銀行為例,文大商管學報,14(1),2009,19-40。
  29. 蔡明春、吳羿蓁,宅配業顧客關係慣性與忠誠度之關係模式,中華管理學報,10(1),2009,1-18。
  30. 鄭青展、李紫雯、張雅媛、蔡明春,網路報稅資訊系統之品質缺口分析,知識經濟學報,5(1),2009,68-85。
  31. 蔡明春、鄭青展、林淑萍,大學生線上遊戲成癮對身心健康與學習態度之影響—以台灣北區六所大學為例,台灣衛誌,27(2),2008,143-157。(TSSCI)
  32. 蔡明春、劉思穎、張瑞玲、陳怡君、吳淑禎,國內速食店食品品質之比較,績效與策略研究,3(2),2006,95-112。
  33. 蔡明春、鄒邽郲、鄭青展,直接人員工作績效之研究–以蘇州臺商監視器零件產業為例,華人前瞻研究,2(1),2006,43-52。
  34. 施光訓、蔡明春、陸仲華,IPO議價因素之探討─承銷商觀點,會計與公司治理,2(2),2005,79-108。
  35. 蔡明春、鄭青展、李日興,大陸直接員工職能與工作績效之研究—以台商監視器零件產業為例,文大商管學報,10(1),2005,53-74。
  36. 蔡明春、蔡少斌、劉興臺,新竹市中小學推展網路教學之障礙,新竹師院學報,20,2005,245-268。(TSSCI觀察名單)

研討會論文 / SEMINAR PAPERS

  1. Ming-Chun Tsai, Chien-Lin Lin, A Multi-facet Service Excellence Model, The 19th Asia-Pacific Decision Sciences Institute Conference (APDSI 2014), 2014.
  2. Ming-Chun Tsai, Service Quality Detection and Service Failure Improvement Models, International Conference on Business and Information 2012, 2012, B566-577.
  3. Ming-Chun Tsai, Ching-Chan Cheng, A Study on of Inertia Type and Inertia relational model, 19th Triennial Conference of the International Federation of Operational Research Societies (IFORS) (Melbourne, Australia), 2011.
  4. Chien-Lin Lin, Ming-Chun Tsai, Bridge the gaps: examining restaurant service quality from the perspectives of customers, management and employees, 19th Triennial Conference of the International Federation of Operational Research Societies (IFORS) (Melbourne, Australia), 2011.
  5. Ming-Chun Tsai, Shu-Ping Lin, Ya-Hui Chan, Integrating Perceptions of Customer and Manager to Identify the Powerful Service Quality, International Conference on Business and Information (Kitakyushu, Japan), 2010.
  6. Ming-Chun Tsai, Chien Ling Huang, Chien-Lin Lin, A Study of Online Customer Satisfaction Model: The Mediating Role of Customer Inertia, International Conference on Business and Information (Kitakyushu, Japan), 2010.
  7. Ming-ChunTsai, Chien-Lin Lin, Expectations and Perceptions in Restaurant Services: Three Dimension Gap Analysis, International Conference on Business and Information (Kitakyushu, Japan), 2010.
  8. Shu-Ping Lin, Ya-Hui Chan, Ming-Chun Tsai, A Transformation Function Corresponding to IPA and GAP Analysis fon Constructing a Comprehensive Resource Distribution Model, the International Conference of APIEMS 2007, Taiwan, 2007.
  9. Shu-Ping Lin, Ya-Hui Chan, Ming-Chun Tsai, Developing indicators of HRM effectiveness for Taiwan’s healthcare organizations, ACME international conference (Hawaii, USA), 2006.
  10. Ming-Chun Tsai, Shu-Ping Lin, Ssu-Ying Liu, Shang-Wen Chung, A Study of the Competence of R&D Workers in the TFT-LCD Industry, ACME international conference (Hawaii, USA). 2006.
  11. Ming-Chun Tsai, Ching-Chan Cheng, The lagged effect of R&D expenditure influences on the performance of High-tech industry, ACME international conference (Hawaii, USA).2006.
  12. S.-P. Lin, Ming-Chun Tsai. and S.-Y .Liu ,(2005), “Productivity and Efficiency of LCD Industry in Taiwan: An Application of Malmquist Productivity Index”, 2005 6 th APIEMS Conference in Manila, Philippines, No.2208,1-12.
  13. Ming-Chun Tsai, Kuang-Hsun Shih, Chien-Jou Kuo, Ming-Hsiao Yen and Yi-Tzu Wu(2005), A Comparision between the Service Quality of McDonald’s and Kentucky Fried Chicken in Taiwan., (2005 ACME) Proceedings of International Conference on Pacific Rim Management.

指導學生參與競賽得獎榮譽

  1. 2021資料創新應用競賽―內政黑客松「榮譽獎」
  2. 2020第二屆「信義房屋」大專院校創意提案爭霸賽「第二名」
  3. 2021資料創新應用競賽「銀牌獎」。

專書著作

  1. 賀力行、林淑萍、蔡明春,統計學—觀念、方法與應用,第四版,前程企管,臺北,民國九十七年。

研究計畫

  1. 地創人生專案計畫,計畫主持人,內政部,2021/5/1 ~ 2021/11/30。
  2. 蚊子館智慧辨識與活化分析,計畫主持人,內政部,2021/4/29~2021/11/15。
  3. 人口高齡化與獨居化之經濟再生性分析與地區資源健檢,計畫主持人,內政部,2019/8/1~2019/12/31。
  4. 大數據模型優化工程,計畫指導教授,中信金控,2019/2~2019/7。
  5. 凱照大數據研究計畫,計畫主持人,凱照股份有限公司,2018/1~2018/6。
  6. 疑似洗錢或資恐交易態樣系統監控研究,協同主持人,中華民國證券商業同業公會,2018/3~2018/9。
  7. 電力需量最佳化與列車增班影響評估分析服務,協同主持人,台灣高速鐵路股份有限公司,執行期間:2016/1-2017/1。
  8. 新竹縣為民服務專線滿意度調查,計畫主持人,中華電信新竹營運處,2016/9~2017/3。
  9. 創意糕餅市集行銷計畫,計畫主持人,世奇食品股份有限公司、普羅食品股份有限公司、江記永安食品股份有限公司,2015/10~2016/3。
  10. 國璽產品行銷與品牌管理計畫,計畫主持人,國璽幹細胞股份有限公司,2015/10~2016/3。
  11. 超微體產品行銷與品牌管理計畫,計畫主持人,超微體生醫科技股份有限公司,2015/10~2016/3。
  12. 普羅食品創意行銷企劃,計畫主持人,普羅食品股份有限公司,2014/12~2015/5。
  13. 學界協助中小企業科技關懷計畫-「糕餅產業食品安全、創意行銷與經營效益輔導計畫」,協同主持人,經濟部技術處,2014/5~2014/10。
  14. 新竹市清運網APP滿意度調查,計畫主持人,中華電信新竹營運處,2014/3~2014/11。
  15. 網路商店服務優化:服務缺失辨識與服務改善設計,計畫主持人,科技部,2013/8~2014/7。
  16. 系統服務產業應用研究-智慧綠建築智慧化分析模組 之預測模型建構,協同主持人,財團法人資訊工業策進會,2013/4~2013/12。
  17. 台商回台問卷調查計畫,計畫主持人,工業技術研究院,2013/5~2013/6。
  18. 根留台灣廠商問卷調查計畫,計畫主持人,工業技術研究院,2013/5~2013/6。
  19. 行政院暨所屬機關數位學習發展現況暨培訓效能提升之研究,協同主持人,人事行政局,2010/1~2010/6。
  20. 服務品質關鍵因素之探討–結合顧客與管理者觀點之兩階段模式,計畫主持人,國科會,2009/8~2010/7。

個案

  1. 蔡明春,LOVE&ARTS夢想圓夢工程,2020,中國信託個案。
  2. 蔡明春,希望工程價值再造,2020,中國信託個案。
  3. 蔡明春,隊友換人當,卡戰如何打?–Costco聯名卡風暴,2019,中國信託個案。
  4. 蔡明春,啟動信扶-開啟幸福,2019,中國信託個案。
  5. 蔡明春,慢飛咖啡夢想起飛,2016,財團法人商業發展研究院個案。