Assistant Professor Wan-Ju Liang
梁琬如 助理教授
silvia.liang@ctbc.edu.tw
學歷背景 / EDUCATIONAL BACKGROUND
英國牛津布魯克斯大學行銷學系博士
Ph.D. in Marketing, Oxford Brookes University, UK.
專長 / SPECIALITY
觀光行銷學、行銷學、網路行銷、顧客關係管理、會計學
經歷 / WORKING EXPERIENCES
- 英國牛津布魯克斯大學 客座講師 / 兼任講師 / 研究助理 (2010–2013)
- 香港理工大學 教學助理 (2007)
- 鳳凰旅行社 票務專員 / 領隊 (2005–2006)
- 中國文化大學 教學助理 / 研究助理 / 行政助理(2002–2005)
- Lecturer, School of Business, Oxford Brookes University, UK.
- Lecturer, Oxford School of Hospitality Management, Oxford Brookes University, UK.
- Lecturer, School of Hotel ad Tourism Management, the Hong Kong Polytechnic University, HKSAR.
期刊論文 / JOURNAL PAPERS
- Chung, K.- C.and Liang, S. W.-J.* (2020). ‘Understanding Factors Affecting Innovation Resistance of Mobile Payments in Taiwan: An Integrative Perspective’, Mathematics, 8(10), 1841, Available online 19.10.2020 (https://doi.org/10.3390/math8101841)
- Chung, K.- C.and Liang, S. W.-J. * (2020). ‘An Empirical Study of Social Network Activities via Social Internet of Things (SIoT)’, IEEE Access, 8, 48652-48659, Available online 20.03.2020 (http://dx.doi.org/10.1109/ACCESS.2020.2978151)
- Liang, S. W.-J. *, Ekinci, Y., Occhiocupo, N. and Whyatt, G. (2013) ‘Antecedents of Travellers’ Electronic Word-of-Mouth Communication’, Journal of Marketing Management, 29(5/6), 584-606, Available online 04.03.2013 (http://dx.doi.org/10.1080/0267257X.2013.771204)
- Cheng, S.-C., Wang, Y.-Y., Wu, M.-H., & Liang, W-J. (2004). ‘The relationship of justice perception and customer organization commitment: An intervening effect of customer satisfaction’. Journal of Tourism Studies (TSSCI), 10(1), 21-38.